As much, or perhaps more, than the rest of Display.
I mean, here’s a chance to get it right.
You know who the audience is what the context is of readers on a feed. But no, once again, the brilliant Social engineers go for Quantity, not Quality, which is the mistake the Web has been making since “Hits”. Quantity only makes sense if you can get Weight from the media, and the web has no Weight.
Here I am, reading the feed for the Freakonomics blog, and I get a dating ad (click to enlarge):
The Freakonomics blog would be a great advertising environment for so many products, whether you are in the Direct camp or the Brand camp. But instead, we’re just going to Repeat the Past.