I have put off commenting on what is going on with online display advertising for a very long time, but there has been a string of events lately that forced my hand, including some major players coming out and saying “it doesn’t work”. My take on why it’s broken and how to fix it – if you’ve got comments to add on my proposals, I’ll respond.
Online, the Web Site is the Ad
Where You Should Stick Your Ad and Why
In a related series, I take a look at the some issues surrounding the value of display ads in the Social Media setting:
Lab Store: AdSense Finally Works!