I’ll be speaking at the eMetrics Marketing Optimization Summit on Wednesday, October 22 at 1 PM after lunch with the Summit Advisory Council. How is it that I get scheduled in that “after Council” speaking slot every year? Jim Sterne must not want me hanging with the Council too long…
I’ll be speaking about LifeCycle analysis and providing “how to act on the analysis” for the Marketing side. If you are being asked to cut back Marketing budgets, LifeCycle analysis is a great way to understand the Financial ramifications of Marketing budget cuts and start getting Predictive.
Coming in on Tuesday so will miss the WAA event on Sunday for the first time. On the flip side, I will be there through Friday afternoon ’cause I am presenting at the WAA Board meeting.
So, for the first time since probably 2004, I will actually be there when the shindig closes.
Who’s doing what Thursday night?