Friend and fellow blogger Alan Rimm-Kaufman spent some of his valuable time asking my opinion on various online marketing issues in a far-ranging interview and podcast.
We met in person for the first time doing a presentation together at the DMA show in Chicago this fall, and because he used to work at Crutchfield – a truly customer-driven remote retailer – we share some experiences and beliefs.
For those of you who might be wondering where a lot of the Marketing Productivity ideas I post here come from, this interview-podcast is probably a pretty good backgrounder. We talk about a lot of stuff, including:
Monetizing customer experience
Importance of Control Groups / Source Attribution
Multichannel Marketing Strategy
LifeCycle Contact Strategy versus Calendar-based
Retail Business Models / Lab Store
Search box or not? / Serendipity
How to tell if online customers are really engaged – without web analytics
That was lots of fun, thanks Allen!