Marketing Productivity Blog

Moving from a Low Accountability to a High Accountability Business Model

Skip to content
  • Overview
  • About the Book
  • Site Map
  • About the Blog
  • About Jim Novo
  • Your Marketing Productivity
  • Fear of Analytics
  • Methodology and Examples
  • Framework for Engagement
  • Defection Rejection Series
  • Measuring Engagement Series
  • Customer LifeCycle Series
  • Control Group Series
  • Marketing Bands Series
  • Online Brand-ing Series
  • Desirability Series
  • Speaking Engagements
  • My Distractions

Control Group Series

Seems like there is a lot of confusion around what control groups are and why you should care about them, and I’m hoping this post helps to clear some of that up!  But before I lose you in the details, here is why you should care about this topic: If you are not using control groups, then your customer campaign results are always suspect.

Why Use Control Groups?

Control Group Benefits

Culture of Control (Groups)

Are You in Control?

Poison Control

Follow:  twitterlinkedinrss


Share:  twitterredditlinkedintumblrmail

Search Blog and Web Site

View Jim Novo's LinkedIn profileView Jim Novo's profile

Question on this site or
customer analysis in general?
Just email it to me

Open PDF Sample:
Book Chapters 1 - 9

Purchase Drilling Down Book


More Info / Buy Book

Drilling Down Web Site

Get Help with Measuring
Customer Value Creation

New post notifications
by feed and / or email

Twitter: @jimnovo


© 2000 - 2023

Categories

  • Analytical Culture
  • Analytics Education
  • Brand Management
  • Customer Experience
  • DataBase Marketing
  • Digital Analytics
  • Lab Store
  • Marketing / Tech Interface
  • Marketing Research
  • Marketing thru Operations
  • Measuring Engagement
  • Newsletters
  • Web Analytics

Recent Comments

  • Alasdair Wightman on “Missing” Social Media Value
  • Jim Novo on “Missing” Social Media Value
  • Jeff Molander on “Missing” Social Media Value
  • Jim Novo on “Missing” Social Media Value
  • CMO conversations on “Missing” Social Media Value
Proudly powered by WordPress