I’m on my way back from the show, lots of enthusiastic and bright folks up there in Toronto. Damn cold too – at least for this Florida-based guy. But I managed to hang in there with a coat I bought for a trip to Edmonton with Bryan Eisenberg back in January of 2001 or so…it wasn’t nearly as cold in Toronto as it was for that trip though…
Anyway, great show as usual and thanks to Jim S. and Andrea H. for inviting me to participate in so many ways. Even more thanks are probably due to Matt and Fanny because they are behind the curtain and are doing all the work!
Wizards they are.
The biggest news from the show I was exposed to was the awarding of a patent to Joseph Carrabis of NextStage Evolution for his technology enabling any “programmable device” – phone, web site, car, etc. – to look at user behavior and know “how that person is thinking”. This could be a good thing.
Not sure exactly where this goes, but clearly if this idea works out, services like Touch Clarity will be considered “dumb” by comparison. I mean, parsing a referrer is one thing, knowing how I am thinking is quite another. “How” meaning (to simplify) what cranial modes the user is in as they are interacting with the device.
I won’t attempt further explanation, see here and pay particular attention to the C, B/e, M matrix thoughts.
I’ve known Joseph for some time now and he’s an incredibly bright guy – and very entertaining to talk (OK, argue!) with. Now that he has a patent, I’m sure we will start to hear more details on what is required for implementation and (some) idea of how it works.
Any comments on this development?
On Monday, I taught the WAA BaseCamp Intro Level Course to a pack of 40 fine people who wanted to learn more about the basics of web analytics. To any of those people who are now blog subs, thanks for the treat of being your instructor and I very much appreciate your kind words on the “user experience”.
Then as everybody else rolled in, there was of course the opportunity to have spirited (in several ways) discussions about everything web analytics until 2 AM. Great to see Braden, Hosam, Judah and Raquel from the WAA Education Committee team as well as all the usual show management and speaker suspects.
Tuesday I presented a session on making web analytics invaluable to C-Level people. One of the issues web analytics faces with C-Level folks is they don’t really care much about history; they get paid for thinking about the future. So unless you change your mindset and start doing some prediction – like the BI folks do – then it’s likely the C-Level folks will continue to be under-whelmed by your reports.
What does this kind of future-oriented reporting look like?
Comments on any these ideas? If you were at the Toronto show, what did you think of experience?