I’ll be giving an all day workshop on Web Analytics for Site Optimization as part of the WAA BaseCamp series in Los Angeles on 7/23 and Chicago on 8/22. More details, other courses and cities for this series are here.
The BaseCamps are built on the course material I produced with help from many others for the Web Analytics Association. This effort resulted in the 100% online Award of Achievement in Web Analytics offered by the University of British Columbia. The Award of Achievement is four courses with 96 hours of content, so you’re not going to get all of that content in a one day event. You will get a great “flyover” of all the material in one of the courses in a day long BaseCamp Session – plus the fact it’s live and interactive with the Instructor and peers in the class.
The Gurus of Online Marketing Optimization Tour is also a very interactive presentation plus Q & A event put together in conjunction with the WAA BaseCamp courses. I’ll be one of the Gurus on the panel in Los Angeles 7/24, Boston 8/21, and Chicago 8/23. This should be a lot of fun and maybe even a bit of a wrestling match in some cases with fellow gurus Eisenberg, Peterson, Sterne, & Veesenmeyer.
More info here, hope to see you there!