Here’s an article giving quite a few examples of companies taking the route I covered in the CMO: Strategic Seat is CCO post. Interesting that the majority are direct marketing companies and at one, customer service reports to Marketing. This Marketing department views their job as “service to the customer”. Now that’s a Marketing department I would feel at home in.
Marketing is indeed a much greater force to be reckoned with when it is strategically and operationally integrated into the brand promise and product offerings and not just a Meatball Sundae. But somebody has to think that through and make it happen.
How about you?
Here’s the link: Where Are Your Brand Manners?