This post is an index for the Measuring Engagement series. The following posts were written sequentially but appear on the blog in reverse chronological order which makes a hell of a mess of trying to understand a somewhat complicated topic. So instead, try reading them sequentially using this index:
Recency Defines Engagement: Campaigns
Recency Defines Engagement: Visitors
Recency Defines Engagement: Customers
Book: Managing Customers as Investments
This material is about the Tactical measurement of Engagement and dis-Engagement. If you’re interested in a Strategic framework for applying these measurements, see A Framework for Engagement.
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