Measuring Engagement Series

This post is an index for the Measuring Engagement series.  The following posts were written sequentially but appear on the blog in reverse chronological order which makes a hell of a mess of trying to understand a somewhat complicated topic.  So instead, try reading them sequentially using this index:

Recency Defines Engagement

Jonesin’ for Some ROI

Recency Defines Engagement: Campaigns

Recency Defines Engagement: Visitors

Recency Defines Engagement: Customers

Book: Managing Customers as Investments

This material is about the Tactical measurement of Engagement and dis-Engagement.  If you’re interested in a Strategic framework for applying these measurements, see A Framework for Engagement.

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