That’s OK, you can spit your tongue out now.
Not my words, but those of Hal Varian, Google’s chief economist.Â I think what he is saying is Marketing is about to undergo a performance (ROMI)Â revolution.Â Here’s theÂ contextÂ for the quote,Â from the WSJ:
“I think marketing is the new finance.Â In the 1960s and 1970s [we] got interesting data, and a lot of analytic fire power focused on that data; Bob Merton and Fischer Black, the whole team of people that developed modern finance.Â So we saw huge gains in understanding performance in the finance industry.Â I think marketing is in the same place: now weâ€™re getting a lot of really good data, we have tools, we have methods, we have smart people working on it.Â So my view is the quants are going to move from Wall Street to Madison Avenue.”
VarianÂ recently took questions over on the Freakonomics blogÂ that are anÂ interesting read.Â On analytics, check this out:
“If you are looking for a career where your services will be in high demand, you should find something where you provide a scarce, complementary service to something that is getting ubiquitous and cheap.Â So whatâ€™s getting ubiquitous and cheap?Â Data.Â And what is complementary to data?Â Analysis.”
Check out the rest of the questions and Varian’s answers on theÂ Freakonomics blog.