I’ve written pretty frequently about the Marketing / IT interface. This article from CIO Magazine provides a firm roadmap on how to integrate and manage a development team consisting of IT and non-IT people. The really interesting thing going on with this IT / medical team is some of the clinical folks ending up learning so much about IT processes and techniques they crossed the border and became IT folks! That is some career move, and testimony to the successful management of the development team. Check out the article here.
*** Finance versus Marketing
According to the CFO Magazine article here, Finance and Marketing don't see eye to eye on measures of return. That's Breaking News, right? Wonder if that…
*** ROI of BPM
An article in Optimize Magazine points to a study by TowerGroup that claims: Customer retention and satisfaction, as well as better competitive advantage among financial-services firms,…
*** RockStar CMOs Out
According to AdWeek, CMOs with agency backgrounds (code for Brand-ing folks? As opposed to real Brand Managers) are being replaced by those with a broader career experience…