Category Archives: Analytical Culture

Webcast on Web Intelligence 11/19

Analytical Culture, Analytics Education, DataBase Marketing, Web Analytics

Speaking of Web Intelligence, if you are interested in experiencing what the world of web analytics looks like when it meets Business Intelligence, the WAA and our Certificate partner for Web Intelligence, UC Irvine, are doing a Free webcast on this topic. 

Jim Humphrys has the research on salaries and demand in the sector, Shaina Boone of Critical Mass is the practitioner who has both taken the Certificate classes and is applying this knowledge in the real world, and Bernie Jeltema is a UCI Instructor for the Certificate classes.

Here’s the official description:

UCI Webinar: Certificate in Web Intelligence
Wednesday 19-Nov-08 2:30 PM to 3:30 PM EDT

Web Intelligence is a combination of web analytics and business intelligence. As companies expand their reach into the global marketplace, the need to analyze how customers use their web sites to learn about products and make buying decisions is becoming increasingly critical for survival and success.  Wondering how to position yourself for these career opportunities and how specific coursework can be valuable?  This planning session will provide pre-registration educational and career advancement advisement. Also learn more about the web intelligence certificate program, courses being offered in upcoming quarters, and career planning resources available through the UC Irvine Extension and the University of British Columbia, Continuing Studies

  • Jim Humphrys, WL Gore, co-chair, WAA Research Committee
  • Shaina Boone, Critical Mass
  • Bernie Jeltema, Instructor in Business Intelligence, consultant in field

    • To register visit: http://unex.uci.edu/certificates/it/web_intel/

    On this page, you can either sign up to “Stay Informed” about the program (green bar) or Register for the webcast in the box below this bar, which is called Web Intelligence Education Planning Session.

    Broken Online Model Endcap

    Analytical Culture, Marketing / Tech Interface, Web Analytics

    I’m going to leave the Requirements / Model issue to simmer for a while; thanks for all your help exploring it. I get the feeling people might want to connect with more practical ideas right now and not take on the windmills of the Tech / Marketing Interface.

    So I’ll wrap up with a few relevant links to what others have recently said about this model / requirements problem.

    Facebook COO

    Yesterday, Ad Age tells us that Facebook’s Chief Operating Officer Sheryl Sandberg said this:

    “Google and its competitors have made answering demands for information very profitable by selling ads attached to search requests, or demand fulfillment, Ms. Sandberg a former Google executive herself, noted.  “What no one’s figured out how to do is demand generation,” she said.  “We need to find a new model and new metrics,” she added.

    It’s the Serendipity problem, right? You can’t Search for what you don’t know about already?

    Continue reading Broken Online Model Endcap →

    Wrong Model, Dumb Money

    Analytical Culture, Marketing / Tech Interface, Web Analytics

    I am not a technophobic Marketeer, an old “resistant to change” type.  In fact, I’m just the opposite, and that’s why I can’t understand why Online continues to Repeat Past Marketing Failures.

    I was one of those kids that built crystal radio sets and messed around with ham radio.  My favorite place to hang out was Radio Shack, back when they were an electronic parts house.  I built all kinds of circuit board stuff with a soldering iron, mostly bugs and telco hacks.  I was a geek when they were called nerds. 

    In 1977 I learned the BASIC language and was writing simple programs for the mainframe at college.  In 1978, I was part of a small group of students who worked on the Synclavier, the first large scale truly digital music synthesizer.  I started working with PC’s in 1987, and had a home computer by 1991.  I was one of those people who dialed up to the CompuServe Forums at 300 baud, primarily talking about computers and music, figuring out how to rewrite .bat and .ini files to get the computer / keyboard interfaces working properly. 

    And at the same time, making lots of  “online friends” ;).

    Continue reading Wrong Model, Dumb Money →