Web Analytics Unwrapped

If you want to do anything else with your life for a year and a half, I would not suggest you take on the creation of a complete set of continuing education courses on Web Analytics.  But then again, you don’t have to, because I did.  The courses are a joint effort between the Web Analytics Association and the University of British Columbia.

And you wondered what took me so long to start a blog…or why I’m starting it on Christmas Day, for that matter…

Introduction to Web Analytics, Web Analytics for Site Optimization, Measuring Marketing Campaigns Online, and Creating and Managing the Analytical Business Culture are all available for your analytical growth path, delivered 100% online.  Students are raving about the immediate applicability and usefulness of the content.

Many thanks to the heroes who contributed.

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