The top issue in Training today is:

Accountability

Execs want to know what the “ROI of Training” is.  To find out what the ROI of Training is, one should create:

KPI’s – that’s Key Performance Indicators, in case you didn’t know.

To facilitate the use of KPI’s – to provide something to measure – one should design Training so rather than being Content-based, it is Performance-based.  In other words, the Training should be designed to have a measurable outcome.

Another way to say this is the Training should have a clearly defined Goal which directly addresses the “Gap” between actual performance and desired performance.

Geesh…and I thought Marketing was up the creek…these folks are just getting started.