Marketing Accountability.
Brand is what you do, not what you say.
Marketing Alignment.
You might not agree with these opinions, but hey, it’s a good idea to get out of the echo chamber once and awhile, don’t you think?
Get the book at Booklocker.com
Find Out Specifically What is in the Book
Learn Customer Marketing Concepts and Metrics (site article list)
Download the first 9 chapters of the Drilling Down book: PDF
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Jim,
Thanks for the mention of Ron’s webinar with the Participatory Marketing Network. Best – Michael