Seems the previous post (Best Seller Gone Bad) really hit home for people; perhaps we should drill into this a bit. So:
1. Is the impact of your work evaluated against Sales or Profits? (example)
2. Do you think this evaluation approach is correct for your job and company? Why?
3. Would you change this evaluation method if you could?
4. What is holding you back from trying to make this change?
Personally, I always choose Profits if I can; the leverage is so much higher than Sales. It’s much easier to generate $5 in Profits than $5 in Sales for any given $1 in budget, because there is generally so much waste in the Marketing system.
Update: OK, how about answering this question – when your work performance is evaluated, what percentage of this measurement is based on qualitative factors? quantitative factors?Follow: