Speaking of the NCDM show, old friend Sally Krumholz, who I knew through the Internet Oldtimers Foundation, has convinced me to do a gig while in Orlando. I’ll be speaking to (the?) doterati, Central Florida’s interactive marketing, media and technology association Weds 12/10 at 6 PM. Details here.
The topic is What Can Web Analytics Do for You? Not the advanced class for sure, this presentation is really about moving from Reporting to Analysis – aligning KPI’s with business goals and taking action on the data. Sally figures that’s about the level the average doterati member is at – they run reports, but they’re too busy doing everything else to really get into the KPI and Action phase.
Of course, I’ll also let them know about the Yahoo Web Analytics list, the WAA, the UBC / WAA courses, the books, etc.
But, if you’re a web analytics Pro, there still may be a reason to stop by – I hear this event may be a warm up for the area’s first Web Analytics Wednesday. So a strong WA Pro showing would help push that idea along, if you’re interested.
Hope to see ya there!Follow: