Monthly Archives: October 2008

See Ya @ eMetrics

I’ll be speaking at the eMetrics Marketing Optimization Summit on Wednesday, October 22 at 1 PM after lunch with the Summit Advisory Council.  How is it that I get scheduled in that “after Council” speaking slot every year?  Jim Sterne must not want me hanging with the Council too long…

I’ll be speaking about LifeCycle analysis and providing “how to act on the analysis” for the Marketing side.  If you are being asked to cut back Marketing budgets, LifeCycle analysis is a great way to understand the Financial ramifications of Marketing budget cuts and start getting Predictive.

Coming in on Tuesday so will miss the WAA event on Sunday for the first time.  On the flip side, I will be there through Friday afternoon ’cause I am presenting at the WAA Board meeting. 

So, for the first time since probably 2004, I will actually be there when the shindig closes.

Who’s doing what Thursday night?

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Feed Advertising Sucks Too

As much, or perhaps more, than the rest of Display.

I mean, here’s a chance to get it right. 

You know who the audience is what the context is of readers on a feed.  But no, once again, the brilliant Social engineers go for Quantity, not Quality, which is the mistake the Web has been making since “Hits”.  Quantity only makes sense if you can get Weight from the media, and the web has no Weight.

Here I am, reading the feed for the Freakonomics blog, and I get a dating ad (click to enlarge):


The Freakonomics blog would be a great advertising environment for so many products, whether you are in the Direct camp or the Brand camp.  But instead, we’re just going to Repeat the Past.


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