Um, following up on the post Research for Press Release, we have this gem from eMarketer and Anderson Analytics, who apparently did not even read the results of the survey they conducted.
Some highlights from this group of “Senior Marketers”:
Most important thing they are concentrating on:
Mastering the Basics
Seems unusual for Senior Marketers, to me.
My guess: the members of MENG are not Senior Marketers, and should not be referred to as such. Of course, nobody would pay attention to a press release about a survey on a “bunch of pukes”; this is the Source of Sample problem.
Asking “which demographic segment is most important to target” generically without supplying the product to be marketed is a ridiculous concept. “Senior Marketers” probably wouldn’t even answer this question.
And the biggest gut-splitter: the list of “Most Important Marketing Gurus” includes Al Gore & Warren Buffet. Now, these are both smart gents in their own ways but I’m not aware of their status as Marketing Gurus.
Of course, an alternative reality is possible: the members of MENG are Senior Marketers. If that’s the case, I simply don’t know what to say, other than Marketing has probably already Deconstucted. Or Imploded. Or something worse.
You can learn a lot more from this really useful Research for Press Release (RFPR?) piece here.
3 thoughts on “Al Gore & Warren Buffet: Marketing Gurus”
It was a typo. It isn’t “senior” marketers they talked to. It’s “senile” marketers.
That explains it Ron!
Seriously though, I wonder if people just read this stuff and nod “Uh Huh, must be true”, or do they really pay attention to sources and biases and weed out the crap that makes no sense?
Even more of a challenge, what happens is this stuff gets picked up by (cough cough) “News Services” and then spread over the entire web as “fact”.
I suppose what happens next is “Senior Marketing” people use this crap to make decisions?