Those of you interested in the “How To” of marketing productivity efforts might want to check out the latest newsletter:
http://www.jimnovo.com/newsletter-12-2006.htm
It provides examples of how to execute against behaviorally scored customer data to optimize profit in customer marketing campaigns. This is Part 5 of the 5 Part series; links are provided to the first 4 Parts for those not already following the series.
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