Where are you in the process of leveraging customer data to improve your profitability?
Please consider joining clients Radio Shack, Pfizer, Dell Computer, Ingram Industries Inc., Morrison Homes, Silver Dollar City, Inc., Future Now, SkiEurope, Booklocker, SpeechWorks, Ontain, MBNA, Kobie Marketing, Barnes and Noble, Cellular One, SteelTorch Software, Retek Direct, CBS Sportsline, Tupperware, Aerial, and a host of smaller companies that have Turned Customer Data into Profits.
What Exactly is it You Do, Jim?
How many Marketing people do you know with extensive Analytical experience? How many Analysts do you know with extensive Marketing experience? For 25 years I have acted in both roles with thousands of data sets over scores of business models. When you get right down to it, there are two things I do better than most Marketing or Analytical folks:
1. I know how to organize customer data for Marketing action. When I see a data set, I can tell you how to create reports from it that will lead to profitable Marketing actions. If you already have customer reports, I can tell you what is right with them, what’s wrong with them, and how to make them actionable.
2. I can translate data into specific Marketing action plans – who to speak to, how to speak to them, and when to speak to generate the optimal return on Marketing investment.
If you don’t have customer reporting, I can help you create it. If you do have customer reporting, I can teach you how to understand it and use it to drive higher profits.
If you’re a Manager and spend lots of time going round and round between the Analysts and the Marketing folks, producing endless reports but not getting anything done with them, or testing and re-testing and not getting anywhere, you need a plan both sides can understand. What I deliver is speed to market and confidence in a bottom line outcome.
If you’re a Marketing person having trouble getting what you need from the Analysts, I can act as a translator and drive the Analysts in a direction that will be actionable for you.
If you’re an Analyst and you’re frustrated by a lack of understanding on the Marketing side, or you think they’re simply heading in the wrong direction, I can help you build the analytical case and translate it back into Marketing plans.
As a Marketer, I know exactly what kind of data I need to drive increased profitability. As an Analyst, I know where to find that data or how to create it. Because I’m Both, and look at Customer Marketing challenges from both sides simultaneously, I can save you time, money, and frustration.
So that’s what I do.
If the above description is not specific enough for you, more concrete examples of these ideas in action are available here.
E-mail: blog at jimnovo dot com