Speaking of the NCDM show, old friend Sally Krumholz, who I knew through the Internet Oldtimers Foundation, has convinced me to do a gig while in Orlando. I’ll be speaking to (the?) doterati, Central Florida’s interactive marketing, media and technology association Weds 12/10 at 6 PM. Details here.
The topic is What Can Web Analytics Do for You? Not the advanced class for sure, this presentation is really about moving from Reporting to Analysis – aligning KPI’s with business goals and taking action on the data. Sally figures that’s about the level the average doterati member is at – they run reports, but they’re too busy doing everything else to really get into the KPI and Action phase.
But, if you’re a web analytics Pro, there still may be a reason to stop by – I hear this event may be a warm up for the area’s first Web Analytics Wednesday. So a strong WA Pro showing would help push that idea along, if you’re interested.
Hope to see ya there!