Every time one of these reports on e-mail productivity gets published, the new “best day” – Wednesday in the latest report – becomes the day you should avoid dropping e-mail.
Think about it.
If you are a subscriber to my monthly e-mail newsletter, you may have noticed I drop it just before the end of the month.
Same logic.
I’d go Tuesday or Thursday.
I found it fascinating that there was no “+/- 3%” error factor or similar. That would do wonders for the numbers presented and the relevancy thereof. ;-)
Let alone what different groups do. Folk @ work; Folk @ home etc etc etc.
And I do love your ironic final logic Jim. :-)
Cheers!
- Steve
Hi Steve – The lack of a margin of error in many web studies is indeed an ongoing problem, as is the non-disclosure of population composition…
Oh well, we do what we can…
All I know is when “everybody” wants to drop e-mail on Weds because it’s the “most productive” day, I don’t want to drop mine on that day.
[...] They’ve Ruined Wednesdays: Jim makes a great point on when the best day to send emails is. You gotta zig when they zag! [...]