Some highlights from this group of “Senior Marketers”:
Most important thing they are concentrating on:
Mastering the Basics
Seems unusual for Senior Marketers, to me.
My guess: the members of MENG are not Senior Marketers, and should not be referred to as such. Of course, nobody would pay attention to a press release about a survey on a “bunch of pukes”; this is the Source of Sample problem.
Asking “which demographic segment is most important to target” generically without supplying the product to be marketed is a ridiculous concept. “Senior Marketers” probably wouldn’t even answer this question.
And the biggest gut-splitter: the list of “Most Important Marketing Gurus” includes Al Gore & Warren Buffet. Now, these are both smart gents in their own ways but I’m not aware of their status as Marketing Gurus.
Of course, an alternative reality is possible: the members of MENG are Senior Marketers. If that’s the case, I simply don’t know what to say, other than Marketing has probably already Deconstucted. Or Imploded. Or something worse.
You can learn a lot more from this really useful Research for Press Release (RFPR?) piece here.