Profiling Library Customers: Update
Robert, the questioner in this case, just checked in with an update. Got a question about Customer Measurement, Management, Valuation, Retention, Loyalty, Defection? Just ask me. Want to see the answers to previous questions? The pre-blog archives are here.
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Jim,
Thanks for bringing my marketing inability to a wider audence!! I’d be interested in responses you get from people doing similar work.
Just to keep you up to date on this project, we have had an amazing amount of interest from library senior management, local managers and library assistants based on my preliminary work with the data based on your methods. Interesting to see a team that is setting up / running a corporate call centre and CRM system have found out about this work and want to talk me about it - especially interesting as I work in a completely different part of the organization.
The only problem we have now is getting the data we require from our IT department. Hopefully this will be coming this month, and if you don’t mind, I’m sure I’ll be contacting you for further advice.
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Hmm, there’s that IT thing again…Keep us in the loop, Robert!
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