So this over 50 foot long, Y-shaped branch falls on our house and blows a hole through the roof (click pictures to enlarge).
For those of you not familiar with summer in Florida, this is a bigger deal than you might think. First off, it rains hard almost every day. A hole in your roof is a serious problem in terms of the potential for a lot of interior water damage.
Speaking of the Friction Model, I came across an article based heavily on work done by Bruce Temkin of Forrester Research reviewing the state of the Chief Customer Officer position. You know how I feel about this idea; this CCO function should be performed by Marketing.
Why? Because Marketing has the ability to measure, predict, and act on the Friction in the system which causes dis-Engagement. Heck, lots of the time Marketing (examples) causes this Friction.
Here’s an interesting quote from the article:
“This job is about helping the rest of the company improve, not taking responsibility for the improvement,” Temkin said. “At the end of the day, you still have to have an executive team responsible for running the business. The only way to proceed is to get customer experience embedded into what they’re doing.”
I’ll be spending next week at the Oriental Institute in Chicago leading a good ‘ol Marketing Makeover featuring Database Marketing. While non-profit environments can be challenging from a resource perspective, fortunately there are grants available to these Institutions, and very fortunately for me sometimes these grants can be used to increase Marketing Productivity.