Category Archives: Analytics Education

Webcast on Web Intelligence 11/19

Analytical Culture, Analytics Education, DataBase Marketing, Web Analytics

Speaking of Web Intelligence, if you are interested in experiencing what the world of web analytics looks like when it meets Business Intelligence, the WAA and our Certificate partner for Web Intelligence, UC Irvine, are doing a Free webcast on this topic. 

Jim Humphrys has the research on salaries and demand in the sector, Shaina Boone of Critical Mass is the practitioner who has both taken the Certificate classes and is applying this knowledge in the real world, and Bernie Jeltema is a UCI Instructor for the Certificate classes.

Here’s the official description:

UCI Webinar: Certificate in Web Intelligence
Wednesday 19-Nov-08 2:30 PM to 3:30 PM EDT

Web Intelligence is a combination of web analytics and business intelligence. As companies expand their reach into the global marketplace, the need to analyze how customers use their web sites to learn about products and make buying decisions is becoming increasingly critical for survival and success.  Wondering how to position yourself for these career opportunities and how specific coursework can be valuable?  This planning session will provide pre-registration educational and career advancement advisement. Also learn more about the web intelligence certificate program, courses being offered in upcoming quarters, and career planning resources available through the UC Irvine Extension and the University of British Columbia, Continuing Studies

  • Jim Humphrys, WL Gore, co-chair, WAA Research Committee
  • Shaina Boone, Critical Mass
  • Bernie Jeltema, Instructor in Business Intelligence, consultant in field

    • To register visit: http://unex.uci.edu/certificates/it/web_intel/

    On this page, you can either sign up to “Stay Informed” about the program (green bar) or Register for the webcast in the box below this bar, which is called Web Intelligence Education Planning Session.

    See Ya @ eMetrics

    Analytics Education, Web Analytics

    I’ll be speaking at the eMetrics Marketing Optimization Summit on Wednesday, October 22 at 1 PM after lunch with the Summit Advisory Council.  How is it that I get scheduled in that “after Council” speaking slot every year?  Jim Sterne must not want me hanging with the Council too long…

    I’ll be speaking about LifeCycle analysis and providing “how to act on the analysis” for the Marketing side.  If you are being asked to cut back Marketing budgets, LifeCycle analysis is a great way to understand the Financial ramifications of Marketing budget cuts and start getting Predictive.

    Coming in on Tuesday so will miss the WAA event on Sunday for the first time.  On the flip side, I will be there through Friday afternoon ’cause I am presenting at the WAA Board meeting. 

    So, for the first time since probably 2004, I will actually be there when the shindig closes.

    Who’s doing what Thursday night?

    Interview-Podcast w/ Jim Novo

    Analytical Culture, Analytics Education, Brand Management, DataBase Marketing, Lab Store, Marketing / Tech Interface, Marketing Research, Marketing thru Operations, Measuring Engagement, Web Analytics

    Friend and fellow blogger Alan Rimm-Kaufman spent some of his valuable time asking my opinion on various online marketing issues in a far-ranging interview and podcast.

    We met in person for the first time doing a presentation together at the DMA show in Chicago this fall, and because he used to work at Crutchfield – a truly customer-driven remote retailer – we share some experiences and beliefs.

    For those of you who might be wondering where a lot of the Marketing Productivity ideas I post here come from, this interview-podcast is probably a pretty good backgrounder.  We talk about a lot of stuff, including:

    Monetizing customer experience

    Importance of Control Groups / Source Attribution

    Multichannel Marketing Strategy

    LifeCycle Contact Strategy versus Calendar-based

    Retail Business Models / Lab Store

    Search box or not? / Serendipity

    How to tell if online customers are really engaged – without web analytics

    Here’s another link to the Interview-Podcast.  Enjoy! 

    That was lots of fun, thanks Allen!