Those of you interested in the “How To” of marketing productivity efforts might want to check out the latest newsletter:

http://www.jimnovo.com/newsletter-12-2006.htm 

It provides examples of how to execute against behaviorally scored customer data to optimize profit in customer marketing campaigns.  This is Part 5 of the 5 Part series; links are provided to the first 4 Parts for those not already following the series.