I have some questions on social “media” prompted by Mike’s postÂ and in particular the comments the post received.
First, can we please agree that social applications and social media are different ideas that sometimes happen together?Â I think creating this difference would dramatically help the social discussion along by focusing it and making sure people understand exactly what is being discussed in context.
Now, I suppose you could argue that the comments, pods, and so forth are “media”, to which I would ask, then what is your definition of Content?Â You can’t have it both ways.Â If Comments are Content, how about Social Content and Social Media as twoÂ different ideas?
Continue reading Social Media Questions
So thisÂ over 50 foot long, Â Y-shaped branch falls onÂ our house and blows a hole throughÂ the roof (click pictures to enlarge).
For those of you not familiar with summer in Florida, this is a bigger deal than you might think.Â First off, it rains hard almost every day.Â A hole in your roof is a serious problem in terms of the potential for a lot of interior water damage.
Continue reading Free Mulch
Speaking of the Friction Model, I came across anÂ articleÂ based heavily on work done byÂ Bruce TemkinÂ of Forrester ResearchÂ reviewing the state of the Chief Customer Officer position.Â You know how I feel about this idea; this CCO function should be performed by Marketing.
Why?Â Because Marketing has the ability to measure,Â predict, and act on the Friction in the system which causes dis-Engagement.Â Heck, lots of the time Marketing (examples)Â causes this Friction.
Here’s an interesting quote from the article:
“This job is about helping the rest of the company improve, not taking responsibility for the improvement,” Temkin said.Â “At the end of the day, you still have to have an executive team responsible for running the business.Â The only way to proceed is to get customer experience embedded into what they’re doing.”
Continue reading Chief Friction Officer