Online Brand-ing Series

I have put off commenting on what is going on with online display advertising for a very long time, but there has been a string of events lately that forced my hand, including some major players coming out and saying “it doesn’t work”.  My take on why it’s broken and how to fix it – if you’ve got comments to add on my proposals, I’ll respond.

Why Can’t Johnny Brand?

The 3% Solution

Online, the Web Site is the Ad

Where You Should Stick Your Ad and Why

In a related series, I take a look at the some issues surrounding the value of display ads in the Social Media setting:

Lab Store: AdSense Finally Works!

Chat Boards vs. Social Media

Too Engaged to Pay Attention?

Google-Click Has Answers

Online Stat of the Year?

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