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Moving from a Low Accountability to a High Accountability Business Model

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Control Group Series

Seems like there is a lot of confusion around what control groups are and why you should care about them, and I’m hoping this post helps to clear some of that up! But before I lose you in the details, here is why you should care about this topic: If you are not using control groups, then your customer campaign results are always suspect.

Why Use Control Groups?

Control Group Benefits

Culture of Control (Groups)

Are You in Control?

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