The following articles are not part of the introductory Drilling Down method tutorial, they cover advanced topics for specific circumstances. If you would like a more in-depth view into the “how to” of customer retention and loyalty programs, go ahead and read them.
Note: Some terms and concepts used in the following articles may be unfamiliar to you; for background information on Customer Marketing measurement techniques you might want to take the tutorial: Comparing the Potential Value of Customer Groups.
You can also review a backgrounder on this approach to modeling customer behavior.
Measuring Customer Loyalty
(Recent Repeater model)
Download the first 9 chapters of the Drilling Down book: PDF