As I said in an earlier comment, I didn’t get to see many of the sessions at eMetrics DC due to a raft of WAA stuff and great interactions with the people at the show outside the sessions. But I have seen a lot of commentary, notably from Gary, Judah, and Eric, and related, from Christopher, on the overall message.
I have to say I agree (or is it have agreed?) – web analytics is headed for the BI shop. In what form, we can only speculate. But I have a few ideas, and a great resource that could be quite helpful depending on where you want to go with your analytical career.
The Google Analytics API, for one thing, is going to be huge from a BI perspective. Just exactly what you have access to and in what format will be an issue for some BI folks, who tend to want “all of it”.
If BI really wants all the data, WebTrends was talking about cleaving the reporting from the processing – just like a traditional BI scenario, where the analytics app sits on top of any warehouse. But I think in general most BI folks are over-thinking this issue and in time, they are going to be more satisfied with the “right” data, as opposed to “all”.