In the Band 5 Optimization for HSN, we looked for high ROMI special situations in the database. This is really classic database marketing stuff, you’re looking for segments, and you’re looking for ways to Optimize those segments. You could spend the rest of a career doing this kind of thing; there are always new segments like FIPS being revealed if you have an active analytical staff.
There were other programs in Band 5 based primarily on product-related transition phases in the LifeCycle; I won’t go into these here. If you are interested in these ideas, I wrote one detailed example, which combines Customer Experience Management / Band 3 – Customer Comment Analysis / Math / Product / Marketing right here.