Monthly Archives: December 2006

***** Mining for Creative Ideas

“Doing something” with the data seems to be the place everybody gets stuck.  They can run reports, create segments and so forth, but then get bogged down with what to do next.  This article talks about how the behavior you see in the database can be converted to creative execution for both B2B and B2C.  Five stars for talking about the difficult interface between marketing and technology people and providing concrete suggestions on how to deal with it.

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Optimizing Profit in Customer Campaigns
Drilling Down Newsletter 12/2006

Those of you interested in the “How To” of marketing productivity efforts might want to check out the latest newsletter:

http://www.jimnovo.com/newsletter-12-2006.htm 

It provides examples of how to execute against behaviorally scored customer data to optimize profit in customer marketing campaigns.  This is Part 5 of the 5 Part series; links are provided to the first 4 Parts for those not already following the series.

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