Monthly Archives: December 2006

Optimizing Profit in Customer Campaigns

Those of you interested in the “How To” of marketing productivity efforts might want to check out the latest newsletter:

http://www.jimnovo.com/newsletter-12-2006.htm 

It provides examples of how to execute against behaviorally scored customer data to optimize profit in customer marketing campaigns.  This is Part 5 of the 5 Part series; links are provided to the first 4 Parts for those not already following the series.

*** The New World of Sophistication

Article Link: CRM Magazine, Dec 2006

Article speaks to all the CRM activity focused on “improving the customer experience” in 2006.  This is a fine (if not obvious) goal but I hope people are going to drop the silos and get cross-functional attitudes and analytics.  The gnarliest customer experience problems are often cross-functional in nature because they don’t have an identifiable champion, so are allowed to fester and grow.  This means solving these problems often generates the highest ROI of any customer-centric project being considered.

Web Analytics Unwrapped

If you want to do anything else with your life for a year and a half, I would not suggest you take on the creation of a complete set of continuing education courses on Web Analytics.  But then again, you don’t have to, because I did.  The courses are a joint effort between the Web Analytics Association and the University of British Columbia.

And you wondered what took me so long to start a blog…or why I’m starting it on Christmas Day, for that matter…

Introduction to Web Analytics, Web Analytics for Site Optimization, Measuring Marketing Campaigns Online, and Creating and Managing the Analytical Business Culture are all available for your analytical growth path, delivered 100% online.  Students are raving about the immediate applicability and usefulness of the content.

Many thanks to the heroes who contributed.