Category Archives: Marketing / Tech Interface

NCDM Show – you going?

Next week I will be moderating a panel at the NCDM show. 

Don’t know NCDM?  If you’re a web analyst interested in what happens in BI from a Marketing perspective, this is the show for you – National Center for Database Marketing

I’m moderating a “shootout” panel titled Web Analytics Solutions Showdown: How Do You Measure Customer Engagement? with panelists Barry Parshall from WebTrends, John Squire from Coremetrics, and David Kirschner from Omniture (Jon Gibson / ClickTracks had to drop out).

No right or wrong answers for this session, mostly a demonstration of how different WA platforms approach the challenge of “Measuring Engagement” differently.  Just tell us what you believe “Engagement” is and how it is measured with your tool using a case study.

Continue reading NCDM Show – you going?

Share:  twittergoogle_plusredditlinkedintumblrmail


Follow:  twitterlinkedinrss

Feed Advertising Sucks Too

As much, or perhaps more, than the rest of Display.

I mean, here’s a chance to get it right. 

You know who the audience is what the context is of readers on a feed.  But no, once again, the brilliant Social engineers go for Quantity, not Quality, which is the mistake the Web has been making since “Hits”.  Quantity only makes sense if you can get Weight from the media, and the web has no Weight.

Here I am, reading the feed for the Freakonomics blog, and I get a dating ad (click to enlarge):

 

The Freakonomics blog would be a great advertising environment for so many products, whether you are in the Direct camp or the Brand camp.  But instead, we’re just going to Repeat the Past.

 

Share:  twittergoogle_plusredditlinkedintumblrmail


Follow:  twitterlinkedinrss