I’ll be spending next week at the Oriental Institute in Chicago leading a good ‘ol Marketing Makeover featuring Database Marketing. While non-profit environments can be challenging from a resource perspective, fortunately there are grants available to these Institutions, and very fortunately for me sometimes these grants can be used to increase Marketing Productivity.
We’re going to be taking a hard look at every single stitch of Marketing in the place – all the Bands, including the offline Customer Interface – and going for an all out Optimization of the Relationship Marketing variety. Web site stuff will come later, we all hope.
So, have any of you been to the Oriental Institute? Any comments on the experience before, during, after?
Have a great 4th of July, fellow U.S. folks.
Ushebti be with you, analysts everywhere!