I’m going to leave the Requirements / Model issue to simmer for a while; thanks for all your help exploring it.  I get the feeling people might want to connect with more practical ideas right now and not take on the windmills of the Tech / Marketing Interface.

So I’ll wrap up with a few relevant links to what others have recently said about this model / requirements problem.

Facebook COO

Yesterday, Ad Age tells us that Facebook’s Chief Operating Officer Sheryl Sandberg said this:

“Google and its competitors have made answering demands for information very profitable by selling ads attached to search requests, or demand fulfillment, Ms. Sandberg a former Google executive herself, noted.  “What no one’s figured out how to do is demand generation,” she said.  “We need to find a new model and new metrics,” she added.

It’s the Serendipity problem, right?  You can’t Search for what you don’t know about already?

  Continue reading Broken Online Model Endcap →