“Doing something” with the data seems to be the place everybody gets stuck. They can run reports, create segments and so forth, but then get bogged down with what to do next. This article talks about how the behavior you see in the database can be converted to creative execution for both B2B and B2C. Five stars for talking about the difficult interface between marketing and technology people and providing concrete suggestions on how to deal with it.
Analytical Culture - 3 Books
The web analytics conference season is upon us and I find myself sitting on several panels dealing with analytical culture issues. "The Culture" is a tremendously important…
***** What Data Mining Can and Can't Do
Timing, Counting, & Choice. "Most real-world business problems are just some combination of those building blocks jammed together" - Peter Fader Over at CIO Insight…
***** From Crayons to Calculators
Not sure Crayons are the best compare, but Calculators work for me. In this article from CRM Magazine we hear about how the accountability movement is affecting…