Comments on: Hacking the RFM Model http://blog.jimnovo.com/2009/05/29/hacking-the-rfm-model/ Moving from a Low Accountability to a High Accountability Business Model Tue, 24 Jan 2012 15:46:38 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Manthan http://blog.jimnovo.com/2009/05/29/hacking-the-rfm-model/comment-page-1/#comment-136912 Manthan Fri, 17 Dec 2010 08:45:39 +0000 http://blog.jimnovo.com/?p=306#comment-136912 Good article here. While retailers end up spending large amounts creating and executing elaborate loyalty programs and promotional campaigns, the response may be disappointing. Accurate knowledge of customers who are more likely to buy the second time can help retailers focus their efforts on this concentrated target group and derive higher benefits from promotions and loyalty marketing. This can be done through RFM model retail analytics. More info here: http://thoughts.manthansystems.com/rfmmodel_business_analytics.php Good article here. While retailers end up spending large amounts creating and executing elaborate loyalty programs and promotional campaigns, the response may be disappointing. Accurate knowledge of customers who are more likely to buy the second time can help retailers focus their efforts on this concentrated target group and derive higher benefits from promotions and loyalty marketing. This can be done through RFM model retail analytics. More info here: http://thoughts.manthansystems.com/rfmmodel_business_analytics.php

]]> By: John Boudreau http://blog.jimnovo.com/2009/05/29/hacking-the-rfm-model/comment-page-1/#comment-72319 John Boudreau Sat, 04 Jul 2009 21:47:00 +0000 http://blog.jimnovo.com/?p=306#comment-72319 Jim - great blog. I also purchased your book and read it on vacation (believe it or not). I'm looking to apply these concepts into our products which will allow our clients to rank their customers and be more efficient with email marketing...thanks again P.S. I've linked to you on my blog! Great content. Jim – great blog. I also purchased your book and read it on vacation (believe it or not). I’m looking to apply these concepts into our products which will allow our clients to rank their customers and be more efficient with email marketing…thanks again

P.S. I’ve linked to you on my blog! Great content.

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