Comments on: Best Seller Gone Bad http://blog.jimnovo.com/2009/02/13/best-seller-gone-bad/ Moving from a Low Accountability to a High Accountability Business Model Wed, 8 Sep 2010 13:05:37 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Jim Novo http://blog.jimnovo.com/2009/02/13/best-seller-gone-bad/comment-page-1/#comment-62308 Jim Novo Wed, 18 Feb 2009 14:56:24 +0000 http://blog.jimnovo.com/?p=286#comment-62308 Thanks for the kind words, all. Perhaps we should discuss the particulars of a Sales versus Profit approach? How is your performance measured, against Sales or Profits? Could you change this? http://blog.jimnovo.com/2009/02/18/sales-or-profits/ Thanks for the kind words, all.

Perhaps we should discuss the particulars of a Sales versus Profit approach? How is your performance measured, against Sales or Profits? Could you change this?

http://blog.jimnovo.com/2009/02/18/sales-or-profits/

]]> By: Steve http://blog.jimnovo.com/2009/02/13/best-seller-gone-bad/comment-page-1/#comment-62202 Steve Tue, 17 Feb 2009 03:32:40 +0000 http://blog.jimnovo.com/?p=286#comment-62202 An *excellent* post Jim. On many levels! I especially like the subtle play on tactical/immediate gratification vs strategic/long term payoff. Cheers! An *excellent* post Jim. On many levels!
I especially like the subtle play on tactical/immediate gratification vs strategic/long term payoff.

Cheers!

]]> By: Roger http://blog.jimnovo.com/2009/02/13/best-seller-gone-bad/comment-page-1/#comment-62200 Roger Tue, 17 Feb 2009 02:18:47 +0000 http://blog.jimnovo.com/?p=286#comment-62200 awesome post. really great read. thanks. awesome post. really great read. thanks.

]]> By: Christopher Berry http://blog.jimnovo.com/2009/02/13/best-seller-gone-bad/comment-page-1/#comment-62186 Christopher Berry Mon, 16 Feb 2009 22:55:43 +0000 http://blog.jimnovo.com/?p=286#comment-62186 I'm a marketer. Marketing involves examining the lifecycle and being really smart about it. There's so much hype over this white whale called "CRM", and it's to the point where I don't even want to call it CRM anymore. I'd much rather call it lifecycle management or lifecycle optimization or lifecycle hummingbird than call it CRM. Novo's pioneering work around lifecycle management - doing it in a spreadsheet, was really inspiring. Most businesses don't have more than 65000 customers and 256 pieces of data on them. I took some of his techniques and applied them to SPSS syntax for more rows, columns, and ease of advanced analysis. The universality of the approach is just awesome. I get excited when I read very elegant, well explained blog post on the topic. So I'll pass the question along: are you a marketer or an advertiser? I’m a marketer.

Marketing involves examining the lifecycle and being really smart about it. There’s so much hype over this white whale called “CRM”, and it’s to the point where I don’t even want to call it CRM anymore. I’d much rather call it lifecycle management or lifecycle optimization or lifecycle hummingbird than call it CRM.

Novo’s pioneering work around lifecycle management – doing it in a spreadsheet, was really inspiring. Most businesses don’t have more than 65000 customers and 256 pieces of data on them. I took some of his techniques and applied them to SPSS syntax for more rows, columns, and ease of advanced analysis. The universality of the approach is just awesome.

I get excited when I read very elegant, well explained blog post on the topic.

So I’ll pass the question along: are you a marketer or an advertiser?

]]> By: Bill Nolan http://blog.jimnovo.com/2009/02/13/best-seller-gone-bad/comment-page-1/#comment-62103 Bill Nolan Sun, 15 Feb 2009 13:44:51 +0000 http://blog.jimnovo.com/?p=286#comment-62103 I couldn't agree more. There is a huge disconnect between Marketing and Sales or as you put is Advertising and Marketing. Too many companies run promotions or specials just to get the numbers up but in the ong run you end up having the customer service staff or sales staff responsible for "cleaning up the mess." This shows lack of communication between the divisions of the company. Marketing needs to be redefined as finding and attracting POTENTIAL New Cusotmers to your business. Sales need to be redefined as turning those potential cusomters into established cutomers. This way someone has responsibily for the customer cycle. The customer can then be properly taken care of and not just left in limbo. Also this will eliminate pointing fingers at some other division's srew up. Communication and responsibility within a company needs to be better defined. The customer needs to be put first because the customer IS your company. Without your cusomters you have nothing. http://theoctopussolution.blogspot.com/ I couldn’t agree more. There is a huge disconnect between Marketing and Sales or as you put is Advertising and Marketing. Too many companies run promotions or specials just to get the numbers up but in the ong run you end up having the customer service staff or sales staff responsible for “cleaning up the mess.” This shows lack of communication between the divisions of the company.
Marketing needs to be redefined as finding and attracting POTENTIAL New Cusotmers to your business. Sales need to be redefined as turning those potential cusomters into established cutomers. This way someone has responsibily for the customer cycle. The customer can then be properly taken care of and not just left in limbo. Also this will eliminate pointing fingers at some other division’s srew up.
Communication and responsibility within a company needs to be better defined. The customer needs to be put first because the customer IS your company. Without your cusomters you have nothing.
http://theoctopussolution.blogspot.com/

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