Comments on: SEO for Cable TV http://blog.jimnovo.com/2009/01/23/seo-for-cable-tv/ Moving from a Low Accountability to a High Accountability Business Model Tue, 24 Jan 2012 15:46:38 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: J.E. Eikerman http://blog.jimnovo.com/2009/01/23/seo-for-cable-tv/comment-page-1/#comment-76218 J.E. Eikerman Tue, 01 Sep 2009 11:13:30 +0000 http://blog.jimnovo.com/?p=280#comment-76218 When watching most chanels the sound volume goes up when the ads start, I realize this is because some people leave the room at that time and the advertiser dosen't want anyone to miss his message. However this is very innoying to most vuewers it's like shouting in someones face. And I personaly vuew that as an invasion and I find it as very insulting. What shoud also be consitered by the addvertiser is the fact that all remotes also have a mute button. Also that it is very easy to change chanels. Some chanels I don't care to watch simpley because of this pratice., If I am watching a show on T.V. I would much rather watch a comercial at reasable sound volume which was previously adjusted by me. after all it's only commen curtisy. When watching most chanels the sound volume goes up when the ads start, I realize this is because some people leave the room at that time and the advertiser dosen’t want anyone to miss his message. However this is very innoying to most vuewers it’s like shouting in someones face. And I personaly vuew that as an invasion and I find it as very insulting. What shoud also be consitered by the addvertiser is the fact that all remotes also have a mute button. Also that it is very easy to change chanels. Some chanels I don’t care to watch simpley because of this pratice., If I am watching a show on T.V. I would much rather watch a comercial at reasable sound volume which was previously adjusted by me. after all it’s only commen curtisy.

]]> By: John A. Gordon http://blog.jimnovo.com/2009/01/23/seo-for-cable-tv/comment-page-1/#comment-74962 John A. Gordon Thu, 13 Aug 2009 23:41:09 +0000 http://blog.jimnovo.com/?p=280#comment-74962 Thank you, very well written. I've been arguing with my marketing friends for 20 plus years about the fallacy of using "sales mix" as the metric of success. John A. Gordon Chain Restaurant Earnings and Economics Expert jgordon@pacificmanagementconsultinggroup.com Thank you, very well written.

I’ve been arguing with my marketing friends for 20 plus years about the fallacy of using “sales mix” as the metric of success.

John A. Gordon
Chain Restaurant Earnings and Economics Expert
jgordon@pacificmanagementconsultinggroup.com

]]> By: Burton Kent http://blog.jimnovo.com/2009/01/23/seo-for-cable-tv/comment-page-1/#comment-66516 Burton Kent Sat, 18 Apr 2009 15:08:56 +0000 http://blog.jimnovo.com/?p=280#comment-66516 Jim, Very cool story. I went and checked my parent's cable TV (I don't watch TV), and the shopping channels were above 70, but the cable provider (Woway) was a competitor of the main cable company (Comcast). Maybe something's slipping at HSN. A similar thing with MSN -- I heard that MSN's ads covert way better than any other - because people who use internet explorer and the defaults don't know any better. Burton Jim,

Very cool story. I went and checked my parent’s cable TV (I don’t watch TV), and the shopping channels were above 70, but the cable provider (Woway) was a competitor of the main cable company (Comcast). Maybe something’s slipping at HSN.

A similar thing with MSN — I heard that MSN’s ads covert way better than any other – because people who use internet explorer and the defaults don’t know any better.

Burton

]]> By: Jim Novo http://blog.jimnovo.com/2009/01/23/seo-for-cable-tv/comment-page-1/#comment-62869 Jim Novo Tue, 03 Mar 2009 14:50:07 +0000 http://blog.jimnovo.com/?p=280#comment-62869 yiah, I think that's a fair analysis! In interactive environments, it's much easier / more profitable to go where the behavior you seek is and "pull", rather than try to "push" people to locations or behaviors you want to create. yiah, I think that’s a fair analysis!

In interactive environments, it’s much easier / more profitable to go where the behavior you seek is and “pull”, rather than try to “push” people to locations or behaviors you want to create.

]]> By: yiah http://blog.jimnovo.com/2009/01/23/seo-for-cable-tv/comment-page-1/#comment-62838 yiah Mon, 02 Mar 2009 23:30:12 +0000 http://blog.jimnovo.com/?p=280#comment-62838 something like the the power of defaults, right? something like the the power of defaults, right?

]]> By: Jim Novo http://blog.jimnovo.com/2009/01/23/seo-for-cable-tv/comment-page-1/#comment-61427 Jim Novo Wed, 04 Feb 2009 23:17:18 +0000 http://blog.jimnovo.com/?p=280#comment-61427 Re: channel position, yea, it makes me chuckle when I see the cable ops doing the "shopping mall" thing, clustering the shopping channels in the higher bands, trying to create a "destination". Sorry folks, "portal" (mall) is not happening. You have to go where the traffic is and stick yourself in the middle of it! If people are searching, you want to be found. Nobody in TV land has ever understood this "remote as search engine" idea, and the related idea of measuring audience for shopping channels by looking at "shows" like on Network TV. Audience doesn't matter, it's TRAFFIC you want. More like radio is measured, cum 1/4 hours, would be the right way to measure a channel people flip in and out of. Interactivity is Interactivity, it's not about "audience", it's about satisfying needs in a way the customer wants them satisfied. So much that is wrong with the "online marketing" is the exact same story. Sigh... P.S. I interviewed at SAH after leaving HSN. Nice opportunity, people seemed great, but management was not willing to give me all the responsibility I needed to make the place really hum. Later on, I was consulting to HighTouch Technologies which I believe had a call center installation at SAH. I was working with them to build customer profiling into the call center, basically what became known as CRM later on... Re: channel position, yea, it makes me chuckle when I see the cable ops doing the “shopping mall” thing, clustering the shopping channels in the higher bands, trying to create a “destination”.

Sorry folks, “portal” (mall) is not happening. You have to go where the traffic is and stick yourself in the middle of it! If people are searching, you want to be found.

Nobody in TV land has ever understood this “remote as search engine” idea, and the related idea of measuring audience for shopping channels by looking at “shows” like on Network TV. Audience doesn’t matter, it’s TRAFFIC you want. More like radio is measured, cum 1/4 hours, would be the right way to measure a channel people flip in and out of.

Interactivity is Interactivity, it’s not about “audience”, it’s about satisfying needs in a way the customer wants them satisfied. So much that is wrong with the “online marketing” is the exact same story.

Sigh…

P.S. I interviewed at SAH after leaving HSN. Nice opportunity, people seemed great, but management was not willing to give me all the responsibility I needed to make the place really hum. Later on, I was consulting to HighTouch Technologies which I believe had a call center installation at SAH. I was working with them to build customer profiling into the call center, basically what became known as CRM later on…

]]> By: Ryan Pryor http://blog.jimnovo.com/2009/01/23/seo-for-cable-tv/comment-page-1/#comment-61421 Ryan Pryor Wed, 04 Feb 2009 20:49:03 +0000 http://blog.jimnovo.com/?p=280#comment-61421 Great post, Jim, Just picked this blog from George and the RKG boys... I find this set of HSN insights especially fun, due to my 3 years working at Shop at Home. We never had good channel placements. Not even in our home city. And we never "won." And we closed. :-) oh well. Keep the thoughts coming, man... ryan Great post, Jim,

Just picked this blog from George and the RKG boys…

I find this set of HSN insights especially fun, due to my 3 years working at Shop at Home. We never had good channel placements. Not even in our home city. And we never “won.” And we closed. :-) oh well.

Keep the thoughts coming, man…

ryan

]]> By: Jim Novo http://blog.jimnovo.com/2009/01/23/seo-for-cable-tv/comment-page-1/#comment-61233 Jim Novo Sun, 01 Feb 2009 23:32:13 +0000 http://blog.jimnovo.com/?p=280#comment-61233 Thanks Michael, I appreciate the feedback! Thanks Michael, I appreciate the feedback!

]]> By: Michael http://blog.jimnovo.com/2009/01/23/seo-for-cable-tv/comment-page-1/#comment-61142 Michael Sat, 31 Jan 2009 07:24:58 +0000 http://blog.jimnovo.com/?p=280#comment-61142 This is why I read Jim Novo - great, great piece Jim. Really thought-provoking. This is why I read Jim Novo – great, great piece Jim. Really thought-provoking.

]]> By: Marketing Campaigns Must Show Incremental Lift, Not Just Sales http://blog.jimnovo.com/2009/01/23/seo-for-cable-tv/comment-page-1/#comment-61082 Marketing Campaigns Must Show Incremental Lift, Not Just Sales Thu, 29 Jan 2009 16:31:11 +0000 http://blog.jimnovo.com/?p=280#comment-61082 [...] Jim Novo talking incrementality at HSN. (Read the whole post to learn the equivalent of SEO for [...] [...] Jim Novo talking incrementality at HSN. (Read the whole post to learn the equivalent of SEO for [...]

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