That’s topic for what is being billed as  ”Web Analytics Solutions Showdown” at the NCDM Show next week. You’ll find Barry answering that question for WebTrends, along with John Squire from Coremetrics, and David Kirschne…

ClickSquared
Booth #116A

ClickSquared is the premier interactive relationship marketing provider of intelligent, multi-channel marketing solutions creating perfectly timed, personalized interactions across all online and off-line direct channels.

http://www.clicksquared.com

CognitiveDATA, Inc.
Booth #112H

CognitiveDATA is a marketing technology company recognized as the thought leader of emerging technologies that increase direct marketing response. Our award-winning Campaign Optimization technology enables direct marketers to more accurately identify, locate, and reach their branded buyers and targeted prospects.

http://www.cognitivedata.com

Decision Intelligence, Inc.
Booth #117A

Decision Intelligence is a marketing analytics firm, specializing in increasing your profits via improved advertising productivity. With proprietary analytic tools, we deliver the most advanced marketing contact optimization solutions.

http://www.dii-online.com

Nimblefish Technologies
Booth #123H

Nimblefish creates software that enables an automated dialogue with customers. Our marketing engines strategically plan for and implement individualized touch plans that help nurture a customer through consideration to a purchase, driving increased response rates and conversion rates.

http://www.nimblefish.com

Tiberius Data Mining
Booth #118D

Tiberius Data Mining is a boutique company that develops predictive modeling software and provides data analytic services. ‘Tiberius’ is easy to use, very affordable and has consistently shown to be as accurate as any software currently available. We can also build your marketing models in record time for minimal cost.

http://www.tiberius.biz

WT may be the only sponsor, but I understand there will be a LOT of WA vendors there with booths, at least the ones where ETL of the WA data is a viable option. Otherwise, probably no point…

Probably should have mentioned this show is owned by the DMA, but it’s really different than their big show, smaller and more focused on the “back end” marketing and operational analytics whereas DMA tends to have a “front end” (customer acquisition) focus.

Yes, am planning on blogging anything interesting I come across…though I don’t expect any surprises, think most interesting will be what the crowd is talking about, where the C-Level demand is at, how close people are to “doing something” about online / offline data integration.

I see WebTrends is a sponsor, the only WA vendor.

Have a good show. Maybe you’ll have some time to blog about what’s going on there?