Comments on: No Requirements Doc for Online Marketing? http://blog.jimnovo.com/2008/09/23/no-requirements-doc-for-online-marketing/ Moving from a Low Accountability to a High Accountability Business Model Tue, 24 Jan 2012 15:46:38 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Jim Novo http://blog.jimnovo.com/2008/09/23/no-requirements-doc-for-online-marketing/comment-page-1/#comment-53346 Jim Novo Sat, 04 Oct 2008 18:29:20 +0000 http://blog.jimnovo.com/?p=261#comment-53346 Hi Jon, thanks for the comment! I agree with you. What I'm trying to figure out is Why does this happen? Is it Learning problem, Tech and Marketing folks just Learn differently, and we have to Teach them differently? Is it a Teaching problem, we're not Teaching people the right things or we're not Teaching them in the right way? It's a heck of a challenge, we have to <a href="http://blog.jimnovo.com/2007/08/10/marketing-technology-interface/" rel="nofollow">meet in the middle somehow</a>. Hi Jon, thanks for the comment!

I agree with you. What I’m trying to figure out is Why does this happen?

Is it Learning problem, Tech and Marketing folks just Learn differently, and we have to Teach them differently? Is it a Teaching problem, we’re not Teaching people the right things or we’re not Teaching them in the right way?

It’s a heck of a challenge, we have to meet in the middle somehow.

]]> By: Jon Rusho http://blog.jimnovo.com/2008/09/23/no-requirements-doc-for-online-marketing/comment-page-1/#comment-53252 Jon Rusho Sat, 04 Oct 2008 00:55:34 +0000 http://blog.jimnovo.com/?p=261#comment-53252 I don't know. From my own experience on the tech side of a couple companies, it wasn't necessarily a lack of requirements. Some times it was vague requirements, some times it was requirements that changed day-to-day. I think there is a definite disconnect, though. Tech and Marketing don't talk. Tech has plenty of data (examining how a visitor "walks" through a website, etc) but it may not be in or Tech may not present it well to Marketing. Perhaps the big problem is the disconnect. Tech doesn't understand Marketing or marketing needs; Marketing doesn't always grasp Tech limitations or know what is possible from Tech (and Tech doesn't explain it well, hence the FUD). Meeting in the middle sounds like a good approach. If you can get Tech to buy into the business needs and work with a plan (rather than reacting to problems or the whim of the day), you'd be way ahead of most companies. I don’t know. From my own experience on the tech side of a couple companies, it wasn’t necessarily a lack of requirements. Some times it was vague requirements, some times it was requirements that changed day-to-day. I think there is a definite disconnect, though. Tech and Marketing don’t talk. Tech has plenty of data (examining how a visitor “walks” through a website, etc) but it may not be in or Tech may not present it well to Marketing.

Perhaps the big problem is the disconnect. Tech doesn’t understand Marketing or marketing needs; Marketing doesn’t always grasp Tech limitations or know what is possible from Tech (and Tech doesn’t explain it well, hence the FUD). Meeting in the middle sounds like a good approach. If you can get Tech to buy into the business needs and work with a plan (rather than reacting to problems or the whim of the day), you’d be way ahead of most companies.

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