I’ve spoken in the past about our local CBS affiliate WTSP-10 and their Moms Tampa Bay effort as a great example of “old media” that gets Social and has created something quite powerful using that ‘ol stick of theirs.
WTSP’s 6 PM newscast now features “news pics” sent in by viewers in almost every show. They headline the story, run through the video they have, and on the way out, the anchor says,
“Here’s some pictures of the scene sent in by our viewers”.
Nice effort to be more interactive. If I was going to Optimize it, I’d like to see it a bit more personalization, which increases the prep time, of course. But it would be nice to hear the anchor say “Jody in Seminole sent us this picture” or something similar.