I treasure Multichannel Forensics for their ability to make sense of what is going on across channels without getting bogged down by all the jitter and noise. I learned from Drilling Down the power of customer data without the need of risking a hangover from econometric acronyms. And of course myself, I tried to describe what online, direct, and brand marketers have done separately from each other and what they could do together.

(Man, the Internet is a beautiful thing when it makes connections such as this one happen, effortlessly … It is really too bad that the really cool people didn’t have an ISP, e.g. the Galileos, Da Vincis, and Newtons … What might have happend.)

And that is a good thing. We sometimes get too much of a one-dimensional view of the world from what we read. We need multiple perspectives from folks with very different experiences and skills. Often, “everybody” is right!