Comments on: “Social Media” that Works http://blog.jimnovo.com/2008/03/19/social-media-that-works/ Moving from a Low Accountability to a High Accountability Business Model Tue, 7 Oct 2008 20:15:54 +0000 http://wordpress.org/?v=2.5.1 By: Jim Novo http://blog.jimnovo.com/2008/03/19/social-media-that-works/#comment-20115 Jim Novo Thu, 20 Mar 2008 14:58:47 +0000 http://blog.jimnovo.com/2008/03/19/social-media-that-works/#comment-20115 Thanks for the comment. What continues to baffle me about Social is why they would rely on an old media model (display ads) when there is so much more they could do that would be "in-line", as opposed to counter to, the way these networks work and flow. PPC ads, for example, are very much in-line with the work flow and intent of the user. That's why they work so well. For a supposed group of "brilliant" and "ground-breaking" folks, this attitude is pretty hard to swallow. Yet it's still "build it and they will come". Reminds me of the whole "hits" era, really. Thanks for the comment.

What continues to baffle me about Social is why they would rely on an old media model (display ads) when there is so much more they could do that would be “in-line”, as opposed to counter to, the way these networks work and flow. PPC ads, for example, are very much in-line with the work flow and intent of the user. That’s why they work so well.

For a supposed group of “brilliant” and “ground-breaking” folks, this attitude is pretty hard to swallow. Yet it’s still “build it and they will come”.

Reminds me of the whole “hits” era, really.

]]> By: UK SEO Services http://blog.jimnovo.com/2008/03/19/social-media-that-works/#comment-20108 UK SEO Services Thu, 20 Mar 2008 11:22:06 +0000 http://blog.jimnovo.com/2008/03/19/social-media-that-works/#comment-20108 Interesting suggestions. Personally, I find the likes of MySpace and Facebook to be too hit and miss for this type of advertising. Targeting, as always, is the key - something Facebook, at present, doesn't seem to understand. Interesting suggestions. Personally, I find the likes of MySpace and Facebook to be too hit and miss for this type of advertising. Targeting, as always, is the key - something Facebook, at present, doesn’t seem to understand.

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