Comments on: Example: Messaging for the Apathetic http://blog.jimnovo.com/2008/01/24/apathetic-example/ Moving from a Low Accountability to a High Accountability Business Model Fri, 21 Nov 2008 14:24:40 +0000 http://wordpress.org/?v=2.5.1 By: Jim Novo http://blog.jimnovo.com/2008/01/24/apathetic-example/#comment-16914 Jim Novo Fri, 25 Jan 2008 16:53:32 +0000 http://blog.jimnovo.com/2008/01/24/apathetic-example/#comment-16914 The Pathetic (category even less Recent than Detached) receive no messaging at all! That's the beauty of this system. If you send messages to the Pathetic, they just get pissed off and then create a "sucks" site about you or create a YouTube video about how lame and clueless you are. Seriously though, when people stop even opening your promotional e-mails, it's time to get them off the list. That's called supporting the Brand Image. If you have a Brand Image, that is. Or, maybe your Brand Image is "they keep sending me lame shit". If so, keep sending those messages, your Brand support is appreciated... The Pathetic (category even less Recent than Detached) receive no messaging at all!

That’s the beauty of this system. If you send messages to the Pathetic, they just get pissed off and then create a “sucks” site about you or create a YouTube video about how lame and clueless you are.

Seriously though, when people stop even opening your promotional e-mails, it’s time to get them off the list. That’s called supporting the Brand Image. If you have a Brand Image, that is.

Or, maybe your Brand Image is “they keep sending me lame shit”. If so, keep sending those messages, your Brand support is appreciated…

]]> By: Ron Shevlin http://blog.jimnovo.com/2008/01/24/apathetic-example/#comment-16912 Ron Shevlin Fri, 25 Jan 2008 15:19:08 +0000 http://blog.jimnovo.com/2008/01/24/apathetic-example/#comment-16912 Forget the apathetic. What's the right messaging for the pathetic? Forget the apathetic. What’s the right messaging for the pathetic?

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