Comments on: CMO’s: Strategic Seat = Chief Customer Officer

By: koume

koume — Tue, 05 Aug 2008 05:50:19 +0000

In business, the various functions (like Marketing, Operations, etc) are always interdependent. Staff that consists each function should coordinate with the other members of the organization. Business is not a one-man show. It is teamwork.

By: SEOdoll

SEOdoll — Tue, 05 Aug 2008 01:41:36 +0000

Existing customers ARE a great marketing force! Think of testimonials, word of mouth, branding and beyond.
If customers aren’t happy, a great marketing goal is missed! CCO is THE way to go.

By: Is Customer Service a Part of Marketing? « Brett’s Blog

Is Customer Service a Part of Marketing? « Brett’s Blog — Tue, 22 Jan 2008 04:49:26 +0000

[...] 21, 2008 · No Comments Jim posts about the alarming fall of the Chief Marketing Officer and the rise of the ChiefCustomer Officer in today’s business. Which only prompts the question -is Customer Service a part of Marketing? [...]